Tuesday, October 12, 2010

Because they said so

Here's an update on the Bally's/Ballys post. I contacted Bally's, which apparently is owned by Harrah's. (Not Harrahs.) Not that this answers any questions, but it is good to know someone got back to me.
I just received word from our Marketing Department. They stated that the sign was completed well before our time so we are not exactly sure of the actual reasoning behind it, but traditionally when the BALLY’S logo is executed as a vertical, the apostrophe is dropped so that may be why it is without on the sign.
So it seems it's a vertical/horizontal thing. Like if Bally's stands up, it loses its lap and its apostrophe. I still don't like the way it looks. Maybe we could do an e-mail campaign in which people complained about this. If you're interested, go to the Bally's Las Vegas website and click on "contact us" on the top menu.

Tuesday, October 5, 2010

Did Bally's lose a bet?


Did Bally's lose its apostrophe by betting on the Red Sox?

Went to Las Vegas for the first time this weekend. Had a blast with my college friends. But was quite disappointed in in the giant signs Bally's has on the side of its hotel and casino. (See image at left.)

The apostrophe seems to have vanished, much like my money did in the slot machines. I saw at least three signs with no punctuation.

But when we had breakfast, the coffee cups clearly included the apostrophe. So which is it? The official website indicates the name of the hotel is Bally's. A little consistency would be appreciated.