Thursday, August 13, 2009

Do you see what I see?

Copy editors don't just edit stories. They are supposed to edit every bit of news that goes into the publication. This includes headlines, informational graphics and even turn lines, the instructions that tell people where to go for the rest of the story. You would not believe how often those things are WRONG. Some editors are particularly picky. When I was a sports copy editor, I used to add up the numbers in the box scores and call the Associated Press when they didn't make sense. As you might imagine, they loved hearing from me on deadline.

Another thing that copy editors are SUPPOSED to edit is the cut lines. These are the words that go under or next to the photographs -- what most people refer to as "captions." Cut lines are important because many people look at the pictures before reading the story, and many don't even read the story. That's why you have to identify people fully in cut lines.

I always tell students that they should NEVER, under any circumstances, write cut lines without viewing the photo. This tip would have helped with the photo/cut line combination at right. The photo is headlined "August 2: Nationals @ Pirates," and the cut line reads as follows:
Josh Willingham strokes an RBI double off Pirates pitcher Jesse Chavez in the eighth inning.
It's a photo from Major League Baseball's official Web site. You can clearly see that the back of the batter's shirt says "Cedeno." If you know baseball pretty well, you will see right away that the batter is wearing a Pirates uniform. So why does the cut line refer to him as "Josh Willingham," and why does it say that he is hitting off a Pirates pitcher?

A good copy editor, and a good photographer for that matter, would have looked at the photo and noticed that it wasn't Willingham. Then he or she would have gone to the Pirates Web site and checked on Cedeno. The last step would have been to check the box score, also available at the team's Web site, to find out who the pitcher was and what team he played for.

Guess what? I checked it. Took me about two minutes. It turns out that shortstop Ronny Cedeno, number 13, hit a homer on Aug. 2, off pitcher Collin Balester of the Washington Nationals. He did not have a double, but he did drive in two runs. Josh Willingham also played that day. He played left field for the Nationals, and he hit a home run, but not off Jesse Chavez. He hit a double off Chavez, who pitched 1.2 innings for the Pirates . Oops.

The moral of the story? Check everything. And if you're writing a cut line, don't forget to look at the photo.

3 comments:

Rosemary said...

Of course, given how the hapless Pirates are doing this season, it's an understandable assumption that the opposing team scored the run.

Anonymous said...

Rose: Good point. Please share with any Pirates fans you can find in WVa.

Anonymous said...

Don't ever try to share they will eat you raw....believe my words...

Debera


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