FROM: The Cranky Copy Editor
DATE: Aug. 8, 2009
RE: Misspelling in your billboard
The offending billboard reads as follows:
King SoopersYou should have used "every day." Here's a hint from "The Media Writer's Handbook" by George T. Arnold: If you can substitute "each" for "every," use two words.
The freshest produce ... everyday
I hope your next billboard will be better edited. Perhaps you would like to hire one of my former students. Many are looking for jobs.
1 comment:
But does Walmart's slogan "everyday values" pass the test?
Imagine having to replace all those very expensive vests.
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